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La Linea Verde: At MacFrut with its latest products

The company confirms its presence at the Italian Fruit & Veg Exhibition, presenting many new products with its management on stand.

Rimini Expo Centre, 14th,15th and 16th September, 2016 Hall D5, Stand 078

La Linea Verde, leading Italian agro-alimentary company specialised in the production of fresh-cut products and fresh ready-made meals, is returning to Macfrut, one of the most important Fruit & Veg professional show in Italy (Rimini, 14th-16th September).

The company will participate to Macfrut backed by positive trends in the first part of 2016, both in national and international markets. Positive trends for all the fresh-cut product ranges, growing both as a private label co-packer and with its own brand DimmidiSì. Remarkably, La Linea Verde is keeping its long-standing position as market leader, driven by the progress of its own salads in bowl, successful thanks to their recent graphic restyling and also product line extension, addressing a functional health target (Salad mix with Aloe, goji berries and sunflower seeds and Salad mix with cranberries, seeds pumpkin and nuts). The Fresh Vegetable Burgers made a solid introduction to the market, on the shelves of the fresh produce department. On their side, DimmidiSì Fresh Soups are growing more than the market itself. “The consumer – declared the CEO Giuseppe Battagliola – is increasingly aware of the direct connection between health and food. We started more than ten years ago to write the history of innovation in the fruit and vegetable department in Italy with our own brand DimmidiSì, focusing our attention on creating high-quality products, fully in line with the consumption trends of veggie and functional products. The project for the future is to anticipate market trends even more, proposing fresh and ready-to-eat products, in line with the health-driven consumer’s expectations”. During the event, the company will introduce important innovations to the market, all related to the world of fresh-cut products, including the superfood Kale and some new recipes of its range of “Stir-fry mixes”, salads and vegetables, delicious even cooked, which already won the favour of the Italian consumers. As usual, the management of La Linea Verde will be present on stand (Hall D5, Stand 078). La Linea Verde will display its products in the “New Retail Solutions” area, at the South entrance area, dedicated to the latest innovations and strategies for the sale of fruits and vegetables.