The award ceremony was held in Milan on Thursday 15th March
On 15th March DimmidiSì took part in the Award Show of “Voted Product of the Year 2018”* in Milan. The Marketing and Innovation award “Voted Product of the Year” is the result of preferences expressed by 12000 consumers, members of the IRI survey panel.
La Linea Verde, a leading Italian agro-alimentary company specialised in the fresh‑cut and fresh ready-meal food sectors, won the award “Voted product of the year 2018” in the category “Fresh Ready Soups” with its range of “Gourmet Fresh Soups” and in the category “Fresh vegetable burgers” with the “fresh burger DimmidiSì”.
Our Gourmet soups have been thought to create new consumption occasions. We wanted to segment our range of fresh soups by offering, beyond traditional standard recipes, also some combinations of premium ingredients to enjoy in special occasions. This way our fresh soup can become an appetizer you can serve during your Sunday lunch or a first dish to have for a special dinner. The range includes: Chestnut and mushroom cream soup, Quinoa and kale Minestrone Soup and Tomato and Lentil Cream Soup.
The range of Fresh burgers includes innovative high-protein burgers and mini burgers, an alternative to meat, full of vegetables.
“We are happy we have been elected again – claims Andrea Battagliola– and we are really proud two of our products have been chosen by consumers. We are always investing in innovation and new product development in order to meet or even anticipate market trends and consumers’ needs. For us innovation goes hand in hand with freshness, quality and tastiness, values that are essential for our company. All our products reflect the philosophy of “as good as homemade”.
In the course of this year the “Voted product of the year” logo will be included in the layout of the Gourmet soups and Fresh burgers and will contribute to gain even more trust with our consumers.
*Market research PdA© made by IRI in January 2018, based on a pre-selection of innovative products sold in Italy voted by 12000 adult consumers. www.prodottodellanno.it cat. Fresh Soups and Vegetable burgers.