The company for the first time to the key event of the Italian agri-food sector.
Parma, Italy, May 9-12, 2016 Pad. 3 – stand F014 La Linea Verde, leading Italian agro-alimentary company specialised in the fresh‑cut, ready‑to‑eat and the fresh ready‑made food sectors, will take part for the first time to the international food exhibition of Parma (Italy). The Italian group is the trusted co‑packer for large‑scale retailers, covering 50 private brands in total. Moreover, La Linea Verde, with “DimmidiSì”, its own brand sold both in Italy and abroad, ended 2015 with a turnover of 210 million euros and a growth of more than 7% over 2014.
Foreign markets represented more than 30% for these end-of-year results, thanks to our export activities from Italy to Spain, Austria, Belgium, Poland, Switzerland, Czech Republic and Lithuania.
Thanks to its unfailing dedication to innovation, La Linea Verde, gained the trust of the consumers with its own brand “DimmidiSì”. Created more than 10 years ago, in Italy this brand was first known for its leading product “Le Zuppe Fresche”, that in 2006 pioneered the fresh soup market, and has maintained its leadership since then.
“Le Zuppe Fresche” has been proved a successful product both in Spain and Poland, and for the Italian market, gained the “Product of the year 2016”* award in the fresh soup category.
At Cibus, during the whole exhibition, La Linea Verde management and executives will be available to meet the representatives of Italian and foreign large scale retailers, in view of future commercial developments, at Hall 3 – Stand F 014.
“Fresh-cut, ready-to-eat products are well established in Italy and it’s now time to give them more visibility at sale points.” – declared Andrea Battagliola, Sales & marketing manager – “We are working on expanding our presence on new markets, in addition to those where we already operate. Cibus is an exhibition that gather a great number of visitors and we consider it the perfect venue where to present our latest products and where to confirm our leadership in the markets of fresh soups and bagged salads.”
During the exhibition, La Linea Verde will give international audience an exclusive presentation of new product innovations. The stand will organise tastings of DimmidiSì fresh soups, fresh smoothies and IV range products.
We look forward to your visit.
* This prestigious award is based on the vote of more than 12.000 consumers, obtained through the most important market research on innovation carried out in Italy.