LA LINEA VERDE – Società Agricola S.p.A.
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News

DimmidiSì is rooting for our champions!

DimmidiSì is rooting for our champions!

La Linea Verde has introduced its new limited edition “I Love Italia” product

In order to mark this exciting sporting event in February, DimmidiSì has introduced its new I Love Italia – Celebrating our Athletes salad, which comes on the heels of the enormously successful project by La Linea Verde dedicated to the Italian flag.
As of January of 2014, the display cases have featured a fresh, sorted, pre-washed and bagged salad in a themed package showing a skier in the foreground.
Following the enormous success of the Insalata del Tricolore (the “Italian Flag Salad”), which was launched in March of 2011 to celebrate the 150th anniversary of the Italian Unification, as well as the subsequent themed packages issued by DimmidiSì Fresco Raccolto with the products of the DimmidiSì limited edition I Love Italia line, the brand once again decided to invest in emotional marketing, which plays upon the consumers’ sensibilities by offering products that motivate them to make purchases. Furthermore, thanks to the project dedicated to Italian spirit, La Linea Verde has succeeded in increasing the appeal of the refrigerated section of the produce department, with a consequent improvement in innovation, originality and sales.
I Love Italia – Celebrating our Athletes – is a mix of Curly Endive, Pan di Zucchero Chicory and Red Chicory. To be positioned in the refrigerated section of the produce department.

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